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Eileen Gu's popularity in China makes her luxury fashion's dream
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://frontofficesports.com/wp-content/uploads/2022/02/Scoreboard-2.8.22-Gu.jpg)
Eileen Gu Is One of the Most Marketable Athletes
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Eileen Gu Takes Silver in Slopestyle - The New York Times
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://jingdaily.com/wp-content/uploads/2022/02/LV-eileen-gu-1024x1024.jpg)
Olympic Skier Eileen Gu Is China's Hottest Commodity
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://nypost.com/wp-content/uploads/sites/2/2022/01/eileen-gu-06.jpg?quality=90&strip=all)
Olympian Eileen Gu competing for China is ruffling US skiers
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/01/21/7358870d-5275-4c7c-9629-7ffeace1d180_38a1c8a7.jpg?itok=_XO6cfa_&v=1642777257)
Winter Olympics ski champion Eileen Gu is the hottest name in
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/07/af0b043e-7aa0-4475-baed-9174531a7f4c_6e4f97a4.jpg)
How Eileen Gu made over US$30 million in luxury endorsements – the
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/07/1247baf5-2130-4e2f-b415-5638462c5f9e_8fa5961e.jpg)
How Eileen Gu made over US$30 million in luxury endorsements – the
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://images.lifestyleasia.com/wp-content/uploads/sites/2/2022/01/09114037/eileen-gu-square-500x500.jpg)
Eileen Gu's million-dollar brand collaborations and endorsements
![Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global](https://img.caixin.com/2022-10-21/166633830269356_840_560.jpg)
Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements