Eileen Gu's China choice pays off for now

Olympian Eileen Gu competing for China is ruffling US skiers

Golden Gu, Norse gods, Super Schulting, Canada's 'Captain Clutch' - The sporting icons who defined Beijing 2022 - Eurosport

Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.

Women are the stars (and the victims) of the Beijing Olympics : NPR

Eileen Gu's China Choice Proves Lucrative, For Now

Why will Eileen Gu, an America-born skier become China's hottest idol in 2022

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

Eileen Gu angers Chinese fans with 'unpatriotic' farewell message and video showing her flying private [jet back to the US]

Eileen Gu Is Loved by China. But It's Getting Complicated. - WSJ