![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/29/b77ba752-f6c0-4f5c-b48e-3ac0d439bb23_59407959.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/06/03/86f49f68-b255-42c6-9369-59cefa17dbe0_7a1e17ba.jpg)
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/12/12/17a48c84-a1db-4f8a-a552-da756a97ccc0_c265492a.jpg?itok=qNCd4GfC)
The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z — Équité
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Opinion: Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …
BTS Revealed To Not Accept Luxury Brand Sponsorship But Solely Wear Brands That They Want To Wear
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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://img.koreatimes.co.kr/upload/newsV2/images/202302/e00221c581f04e2c8ba7fbab65849ec7.jpg/dims/resize/740/optimize)
Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times
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Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/07/5125440f-b9f9-4a8c-a5f3-5b1810e1b7ce_44760113.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/06/10/18ee0bca-a259-4528-996e-7862fd34f427_80773285.jpg)
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/26/83a926ff-1af3-49ef-aa81-070d6c467a36_a5b503c5.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F05%2Fheat-vetements-archive-mystery-box-collaboration-guram-gvasalia-joe-wilkinson-mario-maher-0.jpg?fit=max&cbr=1&q=90&w=750&h=500)
Luxury Fashion's Fascination With Korean Pop Culture
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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/05/10/54d7d717-1603-4ca6-8d72-e1a71d060b6d_6e2ea612.jpg?itok=zV-HA9DS&v=1620638983)
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content