![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://fashionunited.com/cdn-cgi/image/fit=cover,format=auto,gravity=center,height=926,quality=70,width=1388/https://fashionunited.com/img/upload/2020/10/20/121969124-686913542230072-5470709734030255142-o-o720ypjv-2020-10-20.jpeg)
Despite ample celebrity and financial backing, Rihanna's Fenty is
LVMH pairs up with Rihanna for new fashion brand
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://wwd.com/wp-content/uploads/2017/05/rexfeatures_9882880ad.jpg)
It's Official: Rihanna's New Luxury Fashion Brand Is Coming Soon – WWD
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://r.lvmh-static.com/uploads/2018/03/ok-site-fenty-kendo-2800x1312.jpg)
Fenty Beauty by Rihanna
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://r.lvmh-static.com/uploads/2018/03/6-1536x898.jpg)
Fenty Beauty by Rihanna
LVMH Says Rihanna's Fenty Clothing Line Is a 'Work in Progress
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://wwd.com/wp-content/uploads/2020/09/rihanna-10.jpg)
Rihanna and LVMH Are Pausing the Fenty Fashion House – WWD
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://www.canal-luxe.org/wp-content/uploads/fenty-1024x703.jpg)
LVMH STOPS THE FENTY BRAND - Canal LuxeCanal Luxe
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://www.thefashionlaw.com/wp-content/uploads/2021/02/Screen-Shot-2021-02-09-at-12.00.38-PM.png)
LVMH, Rihanna Put Fenty Fashion Venture on Hold, Double Down on
Rihanna's Fenty Is Now LVMH's Newest Growth Engine
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://www.billboard.com/wp-content/uploads/2020/10/Rihanna-2020-show-red-carpet-a-billboard-1548-1601589673.jpg)
Rihanna Seek to Cheer Up World With Savage X Fenty Lingerie Show
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://www.refinery29.com/images/10305248.jpg)
Rihanna Puts Luxury Brand Fenty On Hold During COVID-19
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://footwearnews.com/wp-content/uploads/2019/01/rexfeatures_9882880c.jpg?w=600&h=337&crop=1)
Rihanna and LVMH Reportedly Plan to Launch Luxury Fashion Brand
![Rihanna's Fenty Is Now LVMH's Newest Growth Engine](https://wwd.com/wp-content/uploads/2019/08/rihanna-bet-awards.jpg)
How Rihanna Changed the Beauty and Fashion Business – WWD
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What's behind LVMH's new partnership with Rihanna?