Eileen Gu's breakout performance validates her marketing prowess
Eileen Gu Is Dominating the Beijing Olympics—in Skiing and Sponsorships - WSJ
Risk-taker Eileen Gu making China an Olympic force on snow, seeks gold
U.S.-born Chinese Olympic athlete Eileen Gu navigates 2 cultures, judged by both
Eileen Gu, China's Best Hope for Winter Olympics Gold, Is Being Very Careful - Bloomberg
China Olympics: Behind China's Olympics, the saga of a chained woman unfolds - The Economic Times
Eileen Gu's Message of Gender Equality Clashes With Reality in China - Bloomberg
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
Behind Eileen Gu's Smile, a Chained Woman Cries