Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Aura Blockchain Consortium Names Romain Carrere Its New CEO – WWD
Louis Vuitton Owner LVMH To Use Blockchain To Track Luxury Goods
Crypto is crashing but the tech behind it could save luxury brands billions
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk
Aura Blockchain Consortium Announces New CEO
AURA Blockchain To Be Unveiled & Opera Adds TRON (TRX) Support
Luxury brands are using blockchain to enhance the buying process
Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods, by Statecraft Tech, Statecraft Tech
LVMH, Prada, Cartier Team On Aura Blockchain Consortium For Luxury Goods
Louis Vuitton Sets Sight on an AURA Blockchain Launch
Luxury resale on the blockchain may be closer than you think
The blockchain playbook: From LVMH's Aura to Arianee
Richemont, LVMH and Prada join forces to create global Aura blockchain consortium