Why Are Luxury Brands Tapping Into K-Pop?

K-Pop Group NewJeans Discuss Their 'Unbreakable' Bond (Exclusive)

A Brief History of K-pop

K-pop stars are topping fashion's charts as luxury brand ambassadors

Girl Group NewJeans Is K-Pop's Next Big Thing

How luxury fashion is banking on devout K-pop fans to boost sales

NewJeans: Fashion's Next Big K-Pop Opportunity

From Gossip Girl to K-pop, Schoolboy-Inspired Style Remains a Classic in Fashion and Pop Culture

LIST: K-Pop Stars And The Beauty Brands They're Endorsing

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

What to Watch: The Power of K-pop – WWD

What Is Hallyu and Why Are Luxury Brands Obsessed With It?

K-pop idols who are luxury brand ambassadors in 2023

Forget Hollywood. There's a new global brand ambassador

K-pop stars lead luxury brand genderless trend

so proud of him 🤭 #skz #straykids #skzstay #straykidsstay #stay #hyun