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What Is Hallyu and Why Are Luxury Brands Obsessed With It?
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The way K-pop stars like BTS dress is shaping fashion trends worldwide - Vox
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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
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Girl Group NewJeans Is K-Pop's Next Big Thing
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Why Are Luxury Brands Tapping Into K-Pop?
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8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East
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K-pop stars lead luxury brand genderless trend
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Climate campaign calls on K-pop fans to rally luxury action
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How South Korean Pop Culture Can Be a Source of Soft Power - The Case for South Korean Soft Power - Carnegie Endowment for International Peace
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Forget Hollywood. There's a new global brand ambassador
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From Gossip Girl to K-pop, Schoolboy-Inspired Style Remains a Classic in Fashion and Pop Culture
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Complete List of All KPOP Idols Who are Brand Ambassadors
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Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the