Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

BTS And EXO's Kai Make Rolling Stone's “The 25 Most Stylish Musicians Now” List

Who is the richest EXO member and what is their net worth?

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Fashion Week Has a Crush on K-Pop

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Golden Child's Jaehyun And Bomin Want To Make K-Pop History Like EXO And BTS

BTS Named Twitter's Most Popular Musical Act Again! — Marking 4 Consecutive Years for K-Pop Band

14 K-Pop Stars Who Love Their Diamond Jewelry - Only Natural Diamonds

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z