chiara on X: #1 on social media content impact (EMV) for jewelry brands ( LVMH:Tiffany & Co.), #1 on social media content impact (EMV) for high fashion brands (Kering:Saint Laurent), real sales impact (

STYLE Edit: Why Chiara Ferragni became a Hublot global ambassador – the Italian fashion influencer finds a 'fusion of passion and determination' in the Swiss luxury watchmaker

The State of Fashion - BOF-McKinsey, PDF, Luxury Goods

Forget viral stunts: This fashion month was all about the celebrities

LVMH watches and jewellery division profits buoyed by Tiffany & Co. - Jeweller Magazine: Jewellery News and Trends

Declassified: LVMH / Tiffany (XPAR:MC set to acquire NYSE:TIF by mid-year 2021) – HOLD

What Is Earned Media Value?

LVMH's H1 Sales Soar as Tiffany Settles In

Zara, Gucci Top List of Brands Ranked by Earned Media Value – WWD

Zara, Nike and H&M Top List Ranking Earned Media Value – WWD

Declassified: LVMH / Tiffany (XPAR:MC set to acquire NYSE:TIF by mid-year 2021) – HOLD

How is LVMH attempting to unlock value at Tiffany?