The blockchain playbook: From LVMH's Aura to Arianee
![LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology - IT Supply Chain](https://www.ledgerinsights.com/wp-content/uploads/2019/05/oecd-counterfeit-seizures.jpg)
LVMH unveils luxury industry blockchain with Microsoft, ConsenSys
Growth & Adoption of Enterprise Ethereum
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Fits like a glove? Which luxury brands are embracing blockchain
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Louis Vuitton To Provide Blochchain-powered Provenance For Diamonds
![LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology - IT Supply Chain](https://auraconsortium.com/wp-content/uploads/2023/09/Aura-Blockchain-Consortium-Board-Members-with-Romain-Carrere.jpg)
AURA – The Aura Blockchain Consortium
![LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology - IT Supply Chain](https://auraconsortium.com/wp-content/uploads/2022/03/AURA_V_logo_Footer.png)
AURA – The Aura Blockchain Consortium
![LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology - IT Supply Chain](https://www.coindesk.com/resizer/ogQppcEZrCrXV1gXDm8tGrPkC3Y=/567x378/filters:quality(80):format(jpg)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/VI6G35VISNESDEJM5UEGU7OKUE.jpg)
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle
![LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology - IT Supply Chain](https://www.mdpi.com/fintech/fintech-02-00018/article_deploy/html/images/fintech-02-00018-g001.png)
FinTech, Free Full-Text
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Boosting Luxury Sustainability Through Blockchain Technology
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Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury
![LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology - IT Supply Chain](https://www.ledgerinsights.com/wp-content/uploads/2019/05/louis-vuitton.jpg)
LVMH unveils luxury industry blockchain with Microsoft, ConsenSys
![LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology - IT Supply Chain](https://www.mdpi.com/sustainability/sustainability-13-10496/article_deploy/html/images/sustainability-13-10496-g004-550.jpg)
Sustainability, Free Full-Text