![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://assets-global.website-files.com/5e68240e9c4a7158ad4a5aef/62f5789344a9e5fce9640798_Brand-2022-Top100Women-KeyArt.jpg)
Top 100 Women
![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://static01.nyt.com/images/2015/09/13/t-magazine/13tmag-bbrlam/13tmag-bbrlam-jumbo-v2.jpg)
Derek Lam's “I Don't Care” Hair
LVMH Says Rihanna's Fenty Clothing Line Is a 'Work in Progress
![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://image.slidesharecdn.com/glossiermkt-180109024132/85/glossier-marketing-plan-3-320.jpg?cb=1665743629)
Glossier Marketing Plan
![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://s.abcnews.com/images/GMA/rihanna-file-gty-ml-210210_1612966632512_hpMain_16x9_992.jpg)
LVMH closes Rihanna's Fenty fashion line 2 years after launch - Good Morning America
![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://image.cnbcfm.com/api/v1/image/105802638-1553025572717gettyimages-965301868.jpeg?v=1615500921)
How department stores lost their clout in the beauty industry
![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://images.squarespace-cdn.com/content/v1/5ed5dd95cb77a23450def54d/1667537478764-C7OCK1X6VLRS3RJN2BRU/projectcard_bof_2.jpg?format=1500w)
Writing — Melissa Magsaysay
![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://image.cnbcfm.com/api/v1/image/105192304-GettyImages-955766326.jpg?v=1557520081&w=1600&h=900)
LVMH launching 'Fenty,' a new fashion house developed by Rihanna
![LVMH Looks to the Power of Fragrance and (Fenty) Beauty to Further Boost Sales - The Fashion Law](https://media.voguebusiness.com/photos/6024279787b4817ab201d4cf/2:3/w_2560%2Cc_limit/fenty-pausing-voguebus-julien-hekimian_getty-images-for-fenty-feb-21-story.jpg)
Fenty fashion faltered, but LVMH sees growth for lingerie and beauty